What is the deal with SEO?
Before internet became a mainstream media and when the mobile universe was non-existent, companies could thrive by simply investing more money into marketing their brand traditionally. While companies continue to do just that, a new era of smart savvy shoppers have arrived. Search engines like Google, Bing, and Yahoo as well as social media platforms have given shoppers, both consumer and B2B, advanced tools and opportunities to do their research before purchasing. However, that research is not as elaborate as one would think. In fact, if your brand can simply be one of the top results returned when a shopper types in a generic search such as “dentists nashville tn” then you have a significant shot of intercepting highly targeted shoppers with buyer motive. Furthermore, the search engines are funneling this traffic to whoever is in the driver seat regardless.