What is the deal with SEO?

Before internet became a mainstream media and when the mobile universe was non-existent, companies could thrive by simply investing more money into marketing their brand traditionally. While companies continue to do just that, a new era of smart savvy shoppers have arrived. Search engines like Google, Bing, and Yahoo as well as social media platforms have given shoppers, both consumer and B2B, advanced tools and opportunities to do their research before purchasing. However, that research is not as elaborate as one would think. In fact, if your brand can simply be one of the top results returned when a shopper types in a generic search such as “dentists nashville tn” then you have a significant shot of intercepting highly targeted shoppers with buyer motive. Furthermore, the search engines are funneling this traffic to whoever is in the driver seat regardless.

Statistics Don’t Lie

According to Google, which bolsters two thirds of the search engine market share, 75% of its traffic never scrolls beyond the first page of search results. Even more interesting is that over 70% of its users ignore the paid ads surrounding the organic search results. Consumers and shoppers have literally been trained to use search engines from the very beginning. A staggering 93% of users begin their internet activity with a search engine. In fact, search engines give even the non-tech user the opportunity to navigate safely by simply typing in what they want to search for. The next driving force behind search engines are the mobile realm with estimations that by 2016, 4 out of 5 internet users will be using mobile devices such as phones and tablets.

What does this data tell us?

Search engines give shoppers the opportunity to complete brief research for the best vendors and sources of products and services in their community or in the online universe. In fact, a whopping 86% of consumers search online for local sources for the products and service they are shopping for. It is vital that companies position themselves in the driver seat and become the authority in their niche. If companies fail to plan, by default they plan to fail when it comes to their brand and authority on the internet. It truly starts with intercepting the traffic that is already there. Beyond a great website, a buzz on social media, and an awesome reputation… search engine optimization is vital in an age where shoppers are doing their brief research to choose who Google believes are the top authorities.

Our approach with SEO Services

It is important to understand that search engine optimization is not so easy. Companies must enter the internet realm with an open mind approach and be willing to look into modern ways of driving shoppers their way. With that said we want to speak to you on your terms and help define the “why” rather than the “how” and “what” for bringing more awareness for your brand on the internet. This is also why our hat is not limited to being an SEO expert. We believe it takes a team effort on both our part and yours to not only intercept the traffic from the search engines, but to also convert the traffic to stay on your website and take action whether it is a phone call, e-mail, or immediate purchase. We have witnessed great SEO experts who have achieved top rankings but lacked heavily in the web design portion. We enjoy working closely with companies as a business partner rather than labeling them as an account. We would love to chat with you and to see if our services can be a major benefit for you. Please call our office for a free consultation.

SEO Services